A Short Note On The E Commerce Market - 1973 Words

1. Critically analyze the factors that led to Alibaba sustaining its leadership position in the Chinese e-commerce market. During the late 1990’s and early 2000’s, the internet was not very popular in China and people were ignorant to its proper use. Knowing this, Jack Ma decided to start this internet user-friendly company that would allow his clients to perform business transactions with other businesses/suppliers in China. He first started the company on a local level and as Alibaba has seen success it has been expanding to the global market. Some of the factors that contributed to the success of Alibaba in the Chinese e-commerce industry were: First mover advantage: Alibaba has a first-mover advantage that makes it very hard for competitors to chip away at their lead in the market. (Dick Wei, Analyst, J.P. Morgan Securities Inc.,2 in 2007). Alibaba started its operations when e-commerce in China was in its infancy stage. Considering the potential of the budding e-commerce market, Alibaba started with operations that concentrated on providing B2B services to SMEs that were aspiring to go global. Smart competitive and marketing strategies: From an early stage, Alibaba had been focusing on differentiating itself by providing better services to its customer. It put an innovative business model in place where customers could try out its services without any cost. Over time, it was able to generate revenue from alternative streams and increase revenue asShow MoreRelatedThe Role Of Social Media On Global E Commerce1507 Words   |  7 PagesThe Role of Social Media in Global e-Commerce Name Affiliated Institution E-commerce is short for electronic commerce where the participants (companies) trade their products and services using computer networks. 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